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A'Safwah Dairy - Everything you should know about Made in Oman Yogurt

Everything you should know about Made in Oman Yogurt

Oman’s locally produced food items are becoming increasingly popular among consumers, thanks to them being fresh, with less time from farm to homes. With temperatures soaring through the sky, some of these products become essential consumption items with pretty convincing health benefits that even the most discerning experts do agree on. One such example is yogurt. To be more inclusive and take into consideration the preferences of those who like it less solid, let’s also include laban. Given Oman’s long summers, these products are increasingly popular amongst the local population.

With consumers becoming more health-conscious, the Omani milk production market attained a high of 241 million tons in 2020.  A recent report by the American research firm, Expert Market Research, also revealed that the industry is expected to grow at a compound annual rate of 1.60% between 2022 and 2027. Keeping these figures and the general sentiments of consumers in mind, it is evident that leading local brands have been carving their niche and leading sales in the industry. There is an undoubted growing preference amongst individuals to ‘go local’.  Here, we’ve rounded up the top four reasons for this fondness.

  1. Healthier, tastier, and fresher – It’s a well-known fact that Oman’s Dhofar region provides the most ideal climate for cattle rearing in the entire GCC. Making the most of this blessing, the oldest dairy company, A’Safwah, has established its dairy farms in the region. A strong believer in the idea that nutritious milk comes from cows that are well-cared for, A’Safwah also works closely with environmental advisors and local and regional environmental regulators to implement all the necessary steps to ensure that the cattle are well-nurtured and raised in the most hygienic conditions. The cattle are given feed that is organic, locally grown, and nutritious as this is also an important factor that affects the quality of milk produced. The efforts of local dairy producers are directed towards enhancing the freshness, nutrition, and taste of products through continuous innovation in processes while placing a keen emphasis on optimising delivery channels so as to ensure a quick farm-to-table experience for consumers.
  2. High on the nutrition quotient – When it comes to daily, dairy staples like yogurts and Laban, the demand for natural, fresh and wholesome products is on a steep rise. Brands like A’Safwah pride themselves on offering consumers precisely that with an extensive range of fresh yogurt and laban drinks that have impressive nutritional profiles. Boosting immunity, digestion, and heart health are just some of their innumerable benefits. Of course, to add to that, these products are also very versatile and can lend their delicious flavours to the making of several local dishes.
  3. The satisfaction of knowing you’re contributing to the local economy – There’s a reason for all the ‘buy local’ campaigns that are spearheaded by government bodies and even private companies. It’s because when you buy local, you support local companies, contribute to generating employment in the country, and invest in promoting the community, both socially and economically. Let’s also not forget that by making this simple choice, you also lend a hand in reducing the carbon footprint left behind when products are transported across great distances.
  4. Competitively priced – Contrary to popular beliefs, locally manufactured, everyday dairy products like yogurts and labans fall in the same price bracket as other international brands. There’s a logical reason for that too. Local producers like A’Safwah benefit from extensive experience in the home country, strong ties to reliable distribution and delivery networks, and an overall better understanding of buyer sentiments. Therefore, conscious consumers have swapped to ‘buying local’.

If you’ve got yogurt and laban as a part of your diet, we’re certain that these reasons would be quite easy to digest.