IKEA Launches ‘Globally Local’ in Oman, Fusing Scandinavian Design with Regional Creativity

• The new campaign celebrates Arab artistry and heritage across Oman, with the campaign set to launch in the UAE, Qatar, and Egypt as well, as local artists reimagine iconic IKEA products through their own cultural lens.
• One-of-a-kind designs created by the artists will be showcased in-store, blending Scandinavian design with local craftsmanship and cultural narratives.
• Community activations include artist-led workshops and the ‘Your Local Story’ contest, inviting customers to share their own connections on Instagram for a chance to win an artist-designed ‘Globally Local’ piece.

IKEA, operated by Al-Futtaim, has launched ‘Globally Local’ in Oman, a new initiative celebrating the intersection of global design and local culture. The campaign brings together talented artists from the UAE, Qatar, Oman, and Egypt to reimagine iconic IKEA products through their own cultural lens, combining IKEA’s Scandinavian design and functionality with the rich heritage, craftsmanship, and storytelling traditions of their home countries.

From traditional motifs and materials to contemporary interpretations of regional design, each custom creation reflects how modern Arab homes draw inspiration from the past, where function meets emotion, and where design becomes a story of identity and belonging. Through ‘Globally Local’, IKEA honours the beauty of regional traditions and creative expression. Each artist-designed product is inspired by local crafts, patterns, and heritage, resulting in pieces that are both personal and proudly local. 

In Oman, IKEA has partnered with Omani artist Mohammed Al Attar, who has reimagined five beloved IKEA pieces: the LACK Side table, STORSEGEL Table Lamp, TOLKNING Room Divider, STILREN Vase, and SANELA Cushion Cover. Each piece draws inspiration from Oman’s artistic heritage and modern identity, blending natural materials and traditional elements with IKEA’s clean, functional aesthetic. These one-of-a-kind items will be showcased at the IKEA store at Oman Avenues Mall, with story plaques and narratives that highlight the artistry, meaning, and inspiration behind their creation, offering customers a glimpse into the intersection of local creativity and Scandinavian design.

The campaign demonstrates how meaningful design can be both beautiful and practical. While these customised pieces are unique, they remain relatable, embodying IKEA’s wider commitment to accessibility and purposeful living. 

“’Globally Local’ is a celebration of heritage, craftsmanship, and individuality, and a reflection of how design can be both deeply personal and universally relevant,” said Carla Klumpenaar, GM Marketing, Communications and Interior Design, IKEA UAE, Qatar, Egypt and Oman. “Through this initiative, we are collaborating with talented artists from across the region to reimagine some of our most loved IKEA pieces through a uniquely regional lens. Each design tells a story that honours traditional craftsmanship, materials, and motifs, while bringing them into conversation with the clean lines and functionality of Scandinavian design.”

She added: “At IKEA, we have always believed that design can be both beautiful and practical. These creations embody that philosophy as pieces inspired by tradition yet crafted for modern living. ‘Globally Local’ is an invitation for the community to celebrate their own stories of culture and creativity.”

In addition to the in-store displays, participating artists will lead workshops where IKEA Family members, customers and visitors can experience their crafts firsthand – taking their audiences through their practice and personal stories before guiding a hands-on session to co-create a simple, customised IKEA piece to take home. The initiative also invites customers to participate in ‘Your Local Story’, a competition designed to celebrate community voices.

To join, customers are encouraged to:

    1.    Visit the IKEA store at Oman Avenues Mall

    2.    Snap a picture of their favourite #GloballyLocal piece

    3.    Share what it means to them on Instagram by tagging @IKEAOman (posts or stories, and public profiles only) and using #YourLocalStory and #GloballyLocal

IKEA will curate the most heartfelt and creative submissions and award five winners, each receiving one of the designs at the end of the contest period, allowing participants to bring a piece of this local celebration into their homes. Whether it’s a cherished memory, a cultural connection, or simply a spark of inspiration, each story will contribute to a collective social artwork, showcasing the community’s shared creativity and passion for design. 

Through this collective artwork that blends form, function, and cultural storytelling, 'Globally Local' ultimately reveals the profound emotional and cultural depth that everyday objects can hold.